Name: Jonathan Kern
Company: ShellShock Designs
Position within company: CEO
. What direction do you feel design is moving towards in general terms?
Leisure based activities
Flexible and multi-purpose spaces
. Name five key themes to consider when approaching design.
Rising expectations of Clients
Innovation of new materials
Technology transfer from other industries
. And key trends that we should be aware of?
Technology based design
. If you could offer one piece of advice when it comes to design schemes, what would it be?
Make sure you listen to the client to fully understand the brief
. A designer’s work is so diverse – how do you manage to hold down a career and a life?
Although being a designer can be single-minded, it is a way of life. Design influences everything we do. There is often no right answer to a design challenge so we learn from every project and are enriched and inspired by everything around us.
. Final thoughts; tell us a little more about yourself
The car you drive?
Audi S5 Cabriolet – for the rare sunny days in the UK
Your favourite place to travel to in the world?
I love to drive around the continent and visit friends along the way
Your favourite hotel/ restaurant/ bar?
The 12 Apostles, Cape Town, South Africa
The place that gives you the most energy?
Visiting our factory on Poyang Lake in China
And the place that enables you to totally relax?
A little village along the River Thames called Hurley
Your favourite food and drink?
Shellfish and a bottle of chilled dry rose