Crowne Plaza collaborated with design studio Conran + Partners to create more innovative and inspiring practical spaces that better suit the needs of today’s modern business traveller and the Crowne Plaza Paris Republique was the first hotel in Europe to feature these re-imagined, flexible public spaces. The brief was a hotel designed with the modern business traveller in mind, with an emphasis on multi-purpose working environments that flow fluidly into social and entertainment spaces.
The hotel’s design blueprint centres around four core inspirations which have helped keep the design in line creating multiple uses spaces that will fit the needs of all its customers.
For Conran + Partners, one of the biggest challenges was introducing this new, modern design concept in harmony with the building’s existing nineteenth-century architectural features. The result is something that is simultaneously quintessentially Parisian and effortlessly global; innately traditional yet refreshingly new.
The modern, design-led spaces have been thoughtfully crafted to be suitable for solo work, group meetings or socialising with friends, as well as offering noise-reducing booths for more private gatherings. The new designs also include a bookable studio which offers a more relaxed approach to meetings, moving away from the typical hotel boardroom.
The design not only maintains but beautifully enhances the nineteenth-century architectural features of the hotel, drawing on inspiration from the building’s history as well that of the city itself. Conran + Partners have planned a practical yet inspirational space that feels at once both connected and intimate, responding perfectly to the needs of the modern business traveller.
The hotel’s interior emphasis on convergence perfectly mirrors its exterior surroundings, where the Place de la Republique marks the convergence of three of Paris’ best-known arrondissements.
The monument wall is a distinct feature of the hotel on entry. Here, the design takes its architectural cues from the building itself and references the subtle play on patterns of the Hausmann architecture around the City.