Designer Profile… Robert Blazejak, Chief Concept Designer – Sunreef Yachts

Name: ROBERT BLAZEJAK Company: SUNREEF YACHTS Position within company: CHIEF CONCEPT DESIGNER Website: www.sunreef-yachts.com               . What direction do you feel design is moving towards in general terms? Life is changing and people’s habits are changing, competition is growing and the market is full of options. We have to respond to all of these factors with unique designs and strong and reliable brand identity. To meet a customer’s expectations we have to make him

Designer Profile: Cédric Ardoin, CEO & Naval Architect – Ardoin Yacht Design

Name: ARDOIN Cedric Company: ARDOIN YACHT DESIGN Position within company: CEO & Naval Architect Website: www.ardoinyachtdesign.com                   . What direction do you feel design is moving towards in general terms? The trend in superyacht is often to increase the living space onboard. A larger and bigger yacht allows developing more recreation space, with lots of new toys and big tender. For discretion and aesthetic raison, recreational area is hidden behind hydraulic panels,

Designer Profile: Dmitry Ovcharov, Chief Architect – NEFA Architects

Name: Dmitry Ovcharov Company: NEFA Architects Position within company: Chief Architect Website: www.nefa-architects.com                       1. What direction do you feel design is moving towards in general terms? Multiformity; individual-made. 2. Name five key themes to consider when approaching design in 2015 and beyond. Think different. Look at the dark side. Fit individual. Be innovative. Be in progress. 3. And key trends that we should be aware of? Function – wide ranging. 4.

Designer Profile: Carmo Aranha & Rosário Tello, Co-CEOs – SA&V – SAARANHA&VASCONCELOS

Name: Carmo Aranha & Rosário Tello Company: SA&V – SAARANHA&VASCONCELOS Position within company: Co-CEOs Website: www.saaranhavasconcelos.pt                         . What direction do you feel design is moving towards in general terms? Increasingly to achieve what has never been created before by producing quite unlikely marriages between materials, technology and times. Life at its best. . Name five key themes to consider when approaching design in 2015 and beyond. Luxury, Luxury, Luxury,

Designer Profile – Vertti Kivi, Head of Design – dSign Vertti Kivi & Co.

Name: Vertti Kivi Company: dSign Vertti Kivi & Co Position within company: Head of Design Website: www.dsign.fi                         What direction do you feel design is moving towards in general terms? Our hunger for new experiences and constant change sets new standards and challenges for the interior design. In public multifunctional spaces, where actions vary according to the time of the day, for example, the design has to be strong

Designer Profile: Dragana Maznic, Principal – Dragana Maznic Design

Name: Dragana Maznic Company: Dragana Maznic Design Position within company: Principal Website: www.draganamaznic.com                       . What direction do you feel design is moving towards in general terms? Technology has profoundly altered the way people live, becoming an integral part of Design and Architecture. We are using the achievements in technology to realize the dream of humanity. Virtual and real world are overlapping. The pulse of our time is reflected in

Designer Profile: Jay Beever, Vice President – Interior Design – Embraer Executive Jets

Name: Jay Beever Company: Embraer Executive Jets Position within company: Vice President – Interior Design Website: www.embraerexecutivejets.com                   . What direction do you feel design is moving towards in general terms? My feelings are mixed. 1) In general terms there seems to be an excessive focus on keeping up with cabin management control systems and inflight entertainment. This leads to point in time design and engineering. Far too often the environment is

Designer Profile: Frank Tjepkema of Tjep.

Name: Frank Tjepkema Company: Tjep. Position within company: CEO Website: tjep.com               . What direction do you feel design is moving towards in general terms? As design and production tools become more and more intelligent through digitalisation, the reality of things will come closer and closer to whatever we imagine, making our manmade landscape more intuitive, emotional and organic. With regards to luxury I think designers need to strongly re-evaluate their approach to this

Designer Profile: Eddie Sotto of SottoStudios/LA

Name: Eddie Sotto Company: SottoStudios/LA Position within company: President Website: www.sottostudios.com               What direction do you feel design is moving towards in general terms? Now that computers can not only aid design, but also execution with 3D printing and CNC milling, we can apply that technology to mass customisation. People today, especially in luxury want something they have not seen. This to me represents a return to fine detail in a way that we