design et al are delighted to announce that Jeffrey Beers International have been shortlisted for Bar/Club/Lounge Award in The International Hotel and Property Awards 2017.
The property captures the intoxicating energy of midtown Manhattan and the exciting flavours of the artistic industries that surround it. Renaissance Hotels’ new U.S. flagship property, the Renaissance New York Midtown Hotel which opened in Manhattan on March 21, 2016. The hotel personifies the brand’s ‘Fearlessly Chic’ global design philosophy and ‘Business Unusual’ outlook by catering to the Next Generation business traveller who seeks adventure and a connection with the local neighbourhood on every business trip. Award-winning design studio Jeffrey Beers International (JBI) captures the authenticity and glamour of the city through innovative technology never before showcased in a New York hotel.
To bring the design to life, Beers collaborated with Roger Parent of interdisciplinary technology firm Réalisations Inc. Montreal. New York City’s first “living” hotel is comprised of sensational, ever-changing digital experiences inspired by the fashion and artistic industries in the neighbourhood which are an integral and informative element of the design. Specifically designed to interact with visitors from the moment they enter the hotel, the property features ambient intelligent corridors that respond to human movement, digitally enhanced elevator banks, and a never-before-seen Discovery Portal Powered by Time Out that showcases hyper-local neighbourhood guides on a user-friendly digital alcove to be accessed with the point of a finger or tap of a toe. A four-story LED digital clock at the top of the building will also bring the hotel to life and will add a beacon of light to the city’s skyline for all to enjoy.Jeffr
Using New York City as his muse, Beers’ vision was to capture the energy of the neighbourhood by juxtaposing high-low design components, such as smooth millwork and polished marble against the rough texture of exposed concrete walls, to create elegant yet edgy public spaces and guest rooms. The purposeful disparity of materials was new to Beers, known for his work at properties around the world including Miami’s Fontainebleau, Daniel Boulud’s db Bistro Moderne in New York and Singapore, and the One&Only Ocean Club in the Bahamas, making the Renaissance New York Midtown unlike any project he has worked on. Surprising design elements are found throughout the hotel, from flirtatious graphics at the back of each guestroom closet, to inspiring quotes in the bathrooms. 
Life-size images are etched on the back walls of the elevator cabs and each time the elevator doors open on the ground floor, guests will be treated to specially-curated digital imagery showcasing local artists and neighbourhood experiences. Timed to mirror the opening and closing of the elevators, the projected digital displays will always be evolving and the hotel will be visually different on each and every visit. Located on 35th Street between Seventh and Eighth Avenues, the hotel boasts 348 guest rooms, including seven Executive Suites and one Empire Suite. Each guest room offers a sophisticated neutral palette with pops of purple or grey throughout the bedding and upholstery. With floor-to-ceiling windows, the spacious rooms use pale finishes, maximise natural light, and adhere to an uncluttered aesthetic. A gradient frosted-glass shower wall separates the all-white Italian marble en-suite bathroom from the sleeping area.