DESIGNER IN PROFILE… 5 minutes with Anita Srisakulchawla, Principal of ASC Interior
What direction do you feel design is moving towards in general terms?
Design should respond to the tension among everyday culture.
We approach all our projects with rigorous research being aware of the newest trends in architecture, interior design, cultural events, economic situation, social innovation etc.
What are the key influencing elements at present?
“Thinking globally and acting locally” we started to source the project material from local supplier and to work with local artists. Using local materials instead of imported it decreases the environmental and economic cost. Interiors are part of a visual language and they have to reflect on the importance of alternative solutions especially during a period of economic crisis. Looking at our local sources it might be a strategy to go beyond it.
What sort of projects are you working on at the moment?
We have several projects in Thailand as Hotels, residential and branding projects. At the moment we are starting to have some projects abroad as in India and in Bangladesh.
A designer’s work is so diverse – how do you manage to hold down a career and a life?
Being a designer is a non-stop profession that requires a constant improvement, and you really need to be devoted and passionate to the profession. Same applied to my personal life. My profession and daily life are related to each other. Being a mother of three kids and running a company is a full time job that require 24h non- stop. Take it easy and solve problems with an open mind is how I hold down a career and life.
Name 5 key essentials for 2012 and beyond.
Determination, Flexibility, Updating, Networking & Simplicity.
If you could offer one piece of advice when it comes to design schemes, what would it be?
Never stop being updated with the latest trends and practices: travel, read, constantly improve yourself and keep dream.
How important do you feel Design Awards are as recognition of designers talents and achievements?
It helps the designer gain the perspectives from the design community.
Regardless of the result it is a personal achievement for designers to have a chance to show their works and ideas.
For us participating and being awarded is important and have a great impact in our team.
What are your aims and goals for the next twelve months?
Delivering our clients high quality design projects, expanding our portfolio in abroad, especially India, and being passionate in what we do.
Final thoughts; tell us a little more about yourself
The car you drive?
Mercedes
Your favourite place to travel to in the world?
The beach
Your favourite hotel/restaurant/bar?
Aman Resort
The place that gives you the most energy?
At the office surrounded by my team
And the place that enables you to totally relax?
Home
Your favourite food and drink?
Thai Noodles and Thai Ice Tea
Anything else interesting?
The internet is a huge sources of information, resources that we have to keep constantly updated, especially in this field.
Design should respond to the tension among everyday culture.
We approach all our projects with a rigorous research being aware of the newest trends in architecture, interior designer, cultural events, economic situation, social innovation etc.