Oxford Street, tired and worn as it is in certain places, is set to get a new look, new life and become a boulevard of style and stature with homes to rival those of any in Paris or New York, over the next five years.

Plans are underway for Park House, a contemporary glass structure that will house 39 apartments with a Mayfair entrance, away from the hustle and bustle of Oxford Street. Whilst Verge Mayfair a scheme of ten apartments located in a former office building on the corner of Oxford Street and New Bond Street, houses exquisitely designed apartments for the discerning buyer who wants to really be in the heart of things.

With conversions and redevelopments planned and running through the planning process as we speak, could Oxford Street become the key address in London?