Name: NURIT GEFFEN
Company: NG-INTERIOR DESIGN
Position within company: OWNER
Tell us a little about your background in design (education, experience, etc)
The unique way in which the studio works aims to encourage clients to define their life-style, needs and personal vision, and to realize them through my knowledge and professional skills.
The heart of the process is the individual client experience – clients are shown different sketches and possibilities, and together we choose the one that is best suited to them, incorporating classic and contemporary trends.
The studio works with businesses and private clients, using advanced and exclusive technologies, with the accent on using environmentally friendly systems and constantly keeping abreast of green ideas.
I hold an MBA degree from Northwestern University, Chicago, USA, and Tel Aviv University, Israel, and have specialist experience in project planning and management.
I continue to update and extend my professional know-how, through courses, participating in exhibitions and conferences around the world, and expanding.
How would you describe your personal interior design style?
Classic, non trendy timeless design
Where does your design inspiration come from?
From any interaction with life, people and environment.
In what direction do you feel that design is moving towards in a general sense?
The design direction moves into personal design, that would match any individual needs, style and vision.
Name five key themes to consider when approaching design in 2018 and beyond.
New materials, technologies, sustainability, human needs in the new world, nature and surrounding
If you could offer one piece of advice when it comes to interior design schemes, what would it be?
Learn your client, his needs and dreams
How important are The International Design and Architecture Awards as recognition of talent and achievement?
Very important as recognition and exposure to a wide audience
What projects are you currently working on?
Large houses and penthhouses, and the new developing center of houzz.com in Israel
What are your aims and goals for the next twelve months?
To finish these big projects and to start new ones
Final thoughts; tell us a little more about yourself and your daily inspirations:
Your favourite holiday destination?
Any beach destination especially in Greece
Your favourite book, film & song?
It’s a Wonderful World – Louis Armstrong
Your favourite way to spend an afternoon?
On Tel Aviv beach
If you weren’t a designer, what would you be?