In Profile: Jonathan Kern CEO of ShellShock Designs

ShellShock have been shortlisted for the design et al International Product Design Awards 2013, and are also members of The Design Society. You can request an application pack for the awards here, or for The Design Society here.


Name: Jonathan Kern

Company: ShellShock Designs Ltd.

Position within company: CEO



What direction do you feel design is moving towards in general terms?

Niche areas


What are the key influencing elements at present?

Lighting everything


What sort of projects are you working on at the moment?

Hotels, Cruise ships, Shopping Malls


A designer’s work is so diverse, how do you manage to hold down a career and a life?

What life?


Name 5 key essentials for 2013 and beyond

LED, Texture, Quality, Customer Service, Niche


If you could offer one piece of advice when it comes to product design, what would it be?



How important do you feel Design Awards are as recognition of designers talents and achievements?



What are your aims and goals for the next twelve months?

To grow with the flow


Final thoughts; tell us a little more about yourself

The car you drive? Audi RS5 Cabriolet

Your favourite place to travel to in the world? China

Your favourite hotel/ restaurant/ bar? The 3 Apostles, Cape Town

The place that gives you the most energy? My office


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