The business jet concept was inspired by the world of the HX1 Concept Car. It offers a vision that is luxurious, hi-tech and exclusively for luxury travel. The identity is characterised by perfectly profiled fuselage which integrates its jet engines within its outline, similar to the design of a fighter plane. In the same spirit, the tail plane has two fins, unheard of in this type of aircraft whilst the wings include very technological lighting in their leading edges. The interior treatment is in a spirit that is evocative of luxury, ergonomic efficiency and lightness. Of modular design, it is possible to accommodate between 8 and 14 passengers by means of a system of tipping seats. It has a strong and positive identity, setting the scene for its innovations.
Peugeot is a company of more than 200 years, that embarked on the path to manufacturing in 1810 with the creation of a steel foundry. The reputation of the tools and coffee mills emerging from these factories built the brand’s renowned name. The arrival of cycles then automobiles changed the company into a leading manufacturing group. This passing of time means an accumulation of knowledge, experiences and reveals an aptitude to listen and adapt based on solid, responsible, and forward-looking values.
Peugeot entered the design consultancy market in 2012 with the launch of its global brand design studio specialising in non-automotive objects: Peugeot Design Lab. In this new business, Peugeot Design Lab is making full use of the knowledge acquired from these over 200 years of industrial experience, innovation and brand management. Peugeot Design Lab strives to develop unique brand experiences and products for its clients through its global brand design strategy, taking advantage of the unparalleled resources and expertise of a global automotive brand.