The Sofa and Chair Company have been shortlisted for the design et al International Product Design Awards 2014.

Name: Stanislav Palavrov
Company: The Sofa and Chair Company
Position within company: Furniture Designer
Website: www.thesofaandchair.co.uk

Tell us a little about your background in design
My current position as a furniture designer is a great opportunity for me to revisit and utilise my qualifications in Furniture Design and Furniture Construction (1989-1993). I also finished another degree in Interior Design which further developed my skills and improved my understanding for design.
My working background was mainly in all stages and scales of the architecture design process; such as classic architecture, exteriors, interiors and furniture as a part of this.

How would you describe your personal interior design style?
I always try to achieve the right balance between design problems and their results

Where does your design inspiration come from?
My inspiration is drawn from different directions such as the environment, materials, technology and my own life experiences.

In what direction do you feel that design is moving towards in a general sense?
In my opinion luxury design is returning to its roots; from high-end technology to the more handmade methods of craftsmanship that achieve more personalised and unique looks.

Name five key themes to consider when approaching design in 2014 and beyond.
It’s difficult to pinpoint, but I hope to be more creative; experimental, reasonable, helpful and finally new.

If you could offer one piece of advice when it comes to product design, what would it be?
Really explore your personal abilities.

How important are The International Product Design Awards as recognition of talent and achievement?
I think they are very important as they present a good opportunity to showcase fresh ideas.

What projects are you currently working on?
I am mainly working on daily bespoke work for a current customer, as well as some new items for the company’s 2014 autumn/winter collection.

What are your aims and goals for the next twelve months?
I am hoping that the launch of our new collection will be a great success

Your favourite holiday destination?
I would like to visit Italy one day, especially Rome.

Your favourite hotel / restaurant / bar?
I am more of a pub guy.

Your favourite book is / film / song?
It’s difficult to say – but I do like “Don Quixote”

Your favourite food and drink?
I do enjoy a good pizza.