PURO Hotels is a forward-thinking lifestyle hospitality brand that offers guests a contemporary, design- led hotel experience, without compromising on local culture or creativity. Nestled in the centre of each city, PURO Hotels draws upon local artistic and culinary inspirations to craft a holistic experience encompassing rest, work and play. PURO Hotels offers discerning guests the most original way to meaningfully explore the culture of their chosen destination.
The rooftop Spirit Bar overlooks the historic Poznański Palace and gives a gorgeous view. Guests can socialise or simply sit back and enjoy the ambience, as mixologists craft cocktails and DJs spin vinyl. On the same floor, Puro’s Prisma Spa is designed to relax and revitalise guests with its delectable choice of rejuvenating treatments.
The natural light became an advantage since the buildings main elevation faces a large public forecourt and therefore all the public spaces are outward facing and have a strong connection with the city. This gives the guests a feeling of lightness and openness unfounded in most hotel designs and creates a informality the client desired.
All the public areas on the first and fifth floor are again placed along the forecourt facade to take advantage of the views and light, with 80% of the bedrooms doing the same. Rooms are considered to be redefining simplicity in a minimal spatial environment with the views again taking priority.
Altogether, the chic interior encourages a seamless sense of sophistication that finds a fitting home in the modern hybrid hotel building.
Superfutures conceptualized the interiors, creating a space where guests can immerse themselves in a visual story of stripped-back, classic design; a collection of experiences within a hotel environment.
Puro Łódź’s sophisticated aesthetic is the perfect complement to the hotel’s surrounding neighbourhood and industrial heritage. The design is a conscious contemporary eclectic vision developed to relate to the Lodz culture and lifestyle. Several local crafts people were used to create not just some of the finishes and fittings but also all of the Artwork are produced in Lodz.