5 Minutes with Bodhi Tree Decor Company

Thailand based Bodhi Tree Decor Company Ltd were shortlisted in the 2012 Product Design Awards in the Wallcovering category. Design and Marketing Director Cholakarn Visutipitakul talks about the company’s aims, goals and influencing elements.

What direction do you feel design is moving towards in general terms?

No mass designs to appeal to everyone. Instead, each design needs something unique that reflects one’s character/preference. Therefore, designs that the reflect taste/preference/character of the property owner will be thing we are moving towards.

What are the key influencing elements at present?

The news channel – its daily updates of things around the world portray the feelings of people at the moment/time/period. News refers to all kinds of news: sport, politics, fashion, music, economics, film, etc.

What sort of projects are you working on at the moment?Residential & Hotel.

A designer’s work is so diverse – how do you manage to hold down a career and a life?

Integrated life balance; not need to separate work and life.


Name 5 key essentials for 2012 and beyond

simplicity, space, imagination

mixture between old & new (nostalgia element)

joyful, colourful rather than black & white or earth tone

extreme design with function

details matter


How important do you feel Design Awards are as recognition of designers talents and achievements?

It’s important to demonstrate the well-acceptance from the public and professional/guru.


What are your aims and goals for the next twelve months?

To gain a strong reputation by working in well-known properties such as 5 star hotels, unique commercial area, etc


The car you drive?

Toyota Prius

Your favourite place to travel to in the world?

Cultural place such as India, Lao, Abudabi, Nepal, etc

Your favourite hotel/ restaurant/ bar?

Chedi Hotel at Chiengmai Thailand, Sala Hotel at Samui Thailand, The Atlantis Hotel Dubai, Sheraton Hotel.

The place that gives you the most energy?

Any place on my first visit will always bring me excitement. Also, design books that are full of extremely new and interesting designs.

And the place that enables you to totally relax?

South sea beach of Thailand.

Your favourite food and drink?

Italian food, ice black coffee.