Name: Loredana Preda
Company: STUDIO INSIGN
Position within company: General Manager
. Tell us a little about your background in design (education, experience, etc)
We are a young interior design company. All the designers that work here studied in Bucharest and graduated from the University of Architecture, Ion Mincu. Some of them have worked abroad up until to now, especially in Italy. All of us try to develop, to understand interior design better and also to surprise our customers in a good way, offering them the best ideas and solutions for their houses.
. How would you describe your personal interior design style?
We love the classical style, with it’s romantic elements. Also, the eclectic style has conquered us and we like to combine objects, textures and shapes from different times. The result is always quite spectacular and original.
. Where does your design inspiration come from?
Everything can be a source of inspiration starting with the things you see daily, the people you meet, etc.
. In what direction do you feel that design is moving towards in a general sense?
Interior design develops every day. People understand how important interior design is for every house, restaurant, hotel. In a general sense, interior design means innovation, originality, creativity, future, past, everything merged into a unique concept and we believe these are the marks for a good life.
. Name five key themes to consider when approaching design in 2013 and beyond.
. If you could offer one piece of advice when it comes to interior design schemes, what would it be?
The space you have to design is very important. Actually, the layout of that space dictates the style and the possibility to position the furniture, the accessories, the carpets, etc. So, pay attention to the room and try to °exploit° it.
. How important are The International Design and Architecture Awards as recognition of talent and achievement?
It is the second year for Studio Insign, so for us this competition is very important. Winning but also competing in the International Design and Architecture Awards means a recognition of our talent and we are proud to be short listed.
. What projects are you currently working on?
For the moment we have many projects but maybe the most important is the reconstruction and redesign of an old house, a monumental one, that will become the most exclusive furniture show-room and events centre from Romania. We will finish this work at the end of this year.