After reaching the Shortlist of the International Product Design Awards 2013, Nicola Cox CEO of Cox London spoke to us about her companies up coming design plans.
What direction do you feel design is moving towards in general terms?
It’s becoming more personalised rather than trend following. People are attracted to design emotionally hence the eclectic mix you see in the best interiors. Design has to reflect personality and soul.
What are the key influencing elements at present?
There is certainly more of an interest in the French and European designers of the 1940’s and we are currently producing a beautiful range of products that reflect that for a high end shop in Pimlico , London
What sort of projects are you working on at the moment?
We are currently working on new designs. The emphasis this year has been on the sculpted elements in our work. The finish of a piece is very important and raises the piece to another level.
A designer’s work is so diverse – how do you manage to hold down a career and a life?
It can be difficult to maintain a personal life. But working with your partner helps – two birds with one stone! Essentially our work is our passion.
Name 5 key essentials for 2012 and beyond
Colour
Detail
Quality of materials
Finish
Enduring design.
If you could offer one piece of advice when it comes to design schemes, what would it be?
Design has to reflect personality and soul.
How important do you feel Design Awards are as recognition of designers talents and achievements?
Awards are fantastic impetus for raising your game and spur you on to become more self critical about what you are doing.
What are your aims and goals for the next twelve months?
We hope to raise our profile and become known for quality and creativity.
The car you drive?
Rover P4 1952
Your favourite place to travel to in the world?
Italy
Your favourite hotel/ restaurant/ bar?
Hotel Metropole , Riva degli Schiavoni Venice
The place that gives you the most energy?
The East End of London
And the place that enables you to totally relax?
New Zealand
Your favourite food and drink?
A Pink Gin, Tapas
Anything else interesting?
A passion for Lurchers