Name: Emma Deterding 
Company: Kelling Designs
Position within company: Founder & Creative Director
Website: www.kellingdesigns.com
Tell us a little about your background in design (education, experience, etc)
With no formal training I started doing up rental properties 25 years ago, over the years more clients asked me to decorate their own homes and I concentrated exclusively on interiors, selling my rental and management company in 2007.
How would you describe your personal interior design style?
Bold, colourful and fun.
Where does your design inspiration come from?
Travel and life in general.
In what direction do you feel that design is moving towards in a general sense?
I think people are trying to move to colour and having more fun in their design, I would like to hope that people are less worried what others think and try to express their personality.
Name five key themes to consider when approaching design in 2018 and beyond.
Aesthetics, practicality, functionality, affordability, FUN!
If you could offer one piece of advice when it comes to interior design schemes, what would it be?
Don’t get bogged down in the minutiae – it spoils the fun
How important are The International Design and Architecture Awards as recognition of talent and achievement?
Huge, they lend gravitas to the process of design and are a clear marker that a company or individual has the skill set to carry out a job to a high standard with taste and integrity.
What projects are you currently working on?
A wedding and holiday venue in the Black Isles, several projects in London and Norfolk
What are your aims and goals for the next twelve months?
Be happy and promote the art of design, actively seeking bigger and better projects that stretch our design skills.
Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession?
My Family
Your favourite holiday destination?
Meribel
Your favourite hotel, restaurant & bar?
Devigahr, Wiveton Café – hate bars!
Your favourite book, film & song?
Sleeping Beauty, Dirty Dancing, Back to Black
Your favourite food and drink?
Pizza and Pepsi Max
Your favourite way to spend an afternoon?
In the junk shops
If you weren’t a designer, what would you be?
A florist