Ultimately La Dolce Vita, “Torno Subito” is an explosion of utterly beautiful reminiscence for world renowned chef Massimo Bottura.
Torno Subito, the newest addition to the renowned W Hotel brand upon the Palm Jumeirah Dubai, designed by Bishop Design is a visual celebration for the famed World’s number one chef and 3-star Michelin Holder Massimo Bottura.
The chef known for passion, creativity and even his quirky sense of style saw a unique opportunity with this venture, in that he could recreate his childhood memories through intelligent design and an innovative food offering. The brief was quite simply to realise the sentiment of Massimo having fun. It was to be a metaphysical manifestation of beach-side days reminiscent of Rimini’s coastal playground of the 1950s and 60s. Fun-filled days enjoying amazing food, drinks and ultimate relaxation.
The interiors were to bring fantasy to life and transport you to destinations you couldn’t possibly imagine through an utterly intoxicating reflection of Massimo’s affection with the past. Film was to be an integral expression throughout as inspiration from Fellini films took precedent. The venue in its entirety was to be a beautiful fusion, bringing together the design, food and influences from the golden days into one harmonious offering.
The language achieved was enhanced through the use of physically diversifying materials and interior installations evoking a recollection of memory and re-collection of objects. Pastel tones are complemented with a bold mélange of colour in turn contrasting against a morphing monochromatic floor dynamic which seamlessly blends into a unique, three-dimensional agitated sand print flooring. Suspended from the ceiling hang an eclectic array of black and white Polaroid photos from the 1960s era, many from the films of Fellini to Massimo’s very own collection of nostalgic Italian summers. Cinematic ideologies evolve through the form of corrugated iron representative of a red curtain which surrounds the WC entrance. Animated graphic stamped ceiling panels float in irregular lines representing the canopies of old Italian food market tents that Massimo has been visiting since he was a child. Furniture is eclectic, thoughtfully developed and sought from the design classics of Paola Lenti.
The interior perfectly captures Massimo’s view of the world, which is complex, profound and often filtered through a child-like wonder and enthusiasm. Aesthetics achieve a bright welcoming and ultimately engaging venue offering high-end food and beverage yet enjoyed within a casual setting. The venue encourages its clientele to venture in for a meal, a drink or even a dessert allowing the patrons to interact with its interior and external dynamic as the day transcends into night wilfully relaxing as the sun sets and the beach-front takes precedent.