Black Sheep Design Strategist, Amy Wenden give us 5 minutes of her time…

Amy Wenden

Black Sheep have made the short-list with two entries for the International Hotel and Property Awards 2013.

Name: Amy Wenden
Company: Blacksheep
Position within company: Design Strategy

To view Black Sheep’s work please visit: http://www.blacksheep.uk.com/

To enquire about entering the design awards, email: awards@design-et-al.co.uk
. Tell us a little about your background in design (education, experience, etc)
Having studied a Bachelor of Design in Interior Design, my career has been driven by working with premium hospitality brands. With a focus on the conceptual and strategic stages of the design process, my involvement at Blacksheep is to understand client’s requirements to best develop premium solutions that are inherently brand driven.
. How would you describe your personal design style?
It is definitely something that continually evolves… A sense of charm & delight is always something I aspire towards achieving. There is a certain beauty to be found in a humble collection of objects from different design periods in time.
. Where does your design inspiration come from?
When designing for clients, inspiration always stems from a delightful insight that establishes a meaningful narrative and inherent ‘truth’ to a design concept… Design decisions are based upon meaning rather than a cookie-cutter/trend based approach.
. In what direction do you feel that design is moving towards in a general sense?
There is a real direction towards creating branded lifestyle worlds – the restaurant is no longer just about food; retail is no longer just about the clothing. We are moving towards a real lifestyle approach to design.

 
. Name five key themes to consider when approaching design in 2013 and beyond.
Lifestyle
Technology
Provenance
Honesty
Charm

. If you could offer one piece of advice when it comes to design, what would it be?
Ensure a consistent narrative to create a more meaningful design

 

. How important are The International Hotel and Property Awards as recognition of talent and achievement?
They are a great mechanism to expose what is going on in the industry, and recognise talent/achievements throughout the year.

 

. What projects are you currently working on?
A number of various projects – from fast casual American food concepts, to low-cost hotels that are all about breaking the stereotype of that category through to a totally new & innovative workspace for a premium global brand.

 

. What are your aims and goals for the next twelve months?
More travel.

 

. Final thoughts; tell us a little more about yourself

Your most treasured possession?
My photos.

Your favourite holiday destination?
Relax – Italy, Fun – NY

Your favourite hotel / restaurant / bar?
In London – Dean Street Townhouse, Hawksmoor, Experimental Cocktail Club

Your favourite book / film / song?
Recently – The Great Gatsby/ Django / Intentions (by Whitest Boy Alive)

Your favourite food and drink?
An incredible steak with a glass of Malbec

Your favourite way to spend an afternoon? (in no more than 25 words).
At home watching a good film

If you weren’t a designer, what would you be?
Travelling the world

 

Contact Us

If you wish to speak to someone regarding The Design Society

Simply fill in the form below!






    Alternatively, call us on 0044 (0)1244 346347