British Airways has unveiled its highly anticipated new business class seat – ‘Club Suite’. The airline’s sophisticated and newly branded ‘Club Suite’ offers direct-aisle access, a suite door for greater privacy and luxurious flat-bed seats in a 1-2-1 configuration. Boasting 40 per cent more storage, including a vanity unit and mirror, Wi-Fi, enviable 18.5-inch inflight entertainment screens*, high definition gate-to-gate programming, and PC / USB power; every aspect of British Airways’ Club Suite has been designed for today’s customer. Cockpit to cabin, nose to tail, and across the flight experience, Collins Aerospace is one of the world’s leading providers of aerospace systems and services for commercial aircraft.
The A350 aircraft itself will also promote a feeling of well-being, space and calm due to its reduced noise levels, high ceilings and ambient lighting which is intended to compliment the time of day and outside light. Customers will leave their flight feeling rested thanks to higher levels of humidity and refreshed air as the cabin pressure is equivalent to an altitude of just 6,000 feet. There are also environmental benefits to flying on the state-of the-art A350 as 25 per cent lower fuel burn significantly reduces CO2 emissions.
As well as a new 56-seat Club World cabin, the three-cabin A350 will feature the latest World Traveller Plus cabin (56 seats) with new furnishings including a plush new pillow and warm quilt, new amenity kits and an enhanced service and an improved dining experience. The World Traveller (economy) cabin offers 219 seats. Customers will also benefit from high-speed WiFi, allowing travellers to browse the internet on their personal electronic devices.
This design is an elegant and refined formula that incorporates a pallet of colours and forms that are tastefully British. The cabin reflects a sense of class and level of finish expected of a premium product but also of the brand’s character. The airline is also the right customer to launch the first in class of a new era of products. As a result, the design flourishes from tensioned form language, space, colour, finish, privacy, elegance and character of a sophisticated branding.
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