design et al are delighted to announce that Crucial Trading have been shortlisted for Flooring – Carpet/Rug Award in The Product Design Categories within The International Design and Architecture Awards 2017
Crucial Trading is the UK’s leading floor coverings manufacturer and has been creating innovative floor coverings using natural plant fibre for nearly 30 years. For the bold and unapologetic who do not shy away from daring colours and gallant patterns, Wool Fabulous is the perfect flooring statement. Crucial Trading’s Wool Fabulous collection features a harmonious combination of on-trend chevron and stripe patterns. This bold and eye-catching design is available in five colourways and two design scales, creating an impactful design statement and unique focal point to a room. The graduated pile depth creates a luxurious rippled feeling underfoot with a distinctive textural finish.
Consumers have become more confident when it comes to using bold colour and pattern throughout the home. Wool Fabulous is perfect for those who desire stripes but looking for something more distinctive. If you are to be bold, the collection offers bright shades including Emerald and Ruby. For those looking for something to make a subtler statement, neutral hues in Opal and Topaz will please. Made from 100% wool, Wool Fabulous is hard wearing and perfect for wall-to-wall flooring for living and dining rooms. It also translates easily into striking rugs and runners finished with a choice of borders and piping in both complementary and contrasting colourways.
The zig-zag pattern in two design scales is both dynamic and chic whilst the graduated pile depth creates a luxurious rippled feeling underfoot with a distinctive textural finish. Wool Fabulous demands the flooring to be the focal point of a room and is the perfect blend of bold yet chic pattern and texture that appeals to a wide consumer base.
Due to the dynamic nature of the pattern and colour options, Wool Fabulous does all the talking in a room scheme. This allows the home owner to work from ground up when planning an overall look of the room. A carpet is where inspiration begins, once the consumer has chosen this bold floorcoverings, everything else will fall into place.