Element Amsterdam is a long-stay hotel near the vibrant business area of Amsterdam carrying the metaphor: ‘A home away from home’, where guests can choose for a longer stay because of a fully equipped kitchen in the studio/2 room apartments and the ‘homey’ feeling. When implementing this, D/DOCK decided to break with the traditional approach to hospitality concepts within the hotel world and to approach the design from the natural needs of people and their home environment.The hotel distinguishes itself from the feeling it creates upon entering, a feeling of coming home and entering a living room. The hotel has a total of 160 rooms ranging between standard studios and two room apartments. Every room has a fully equipped kitchen, TV, work station, Westin Heavenly® bed and a spa-inspired bathroom to make every long-term stay a pleasant one. The lobby has been designed around the living room philosophy. The connection between restaurant ‘My Place’ and the hotel is formed by a home kitchen, a new translation of the breakfast buffet as seen in many hotels.Within the functionality of the hotel, D/DOCK has created area which can be used throughout the day. Element Amsterdam distinguishes itself by creating an area where guests are encouraged to make contact with each other, rather than stay in their rooms. A clear need within the long-stay community. The staff area has also been designed with attention. The people who need to transfer the true Element-feeling to the guest must feel and experience this themselves, or the concept would not be complete. A concept such as Element Hotels is new in the Netherlands. But Amsterdam is, with its status as international business centre, very suitable for a long-stay formula like Element.