design et al are delighted to announce that RTKL have been shortlisted for a Hotel Under 200 rooms award in the Asia pacific category of The International Hotel and Property awards 2016
RTKL’s design for Starwood’s Aloft Dongguan Songshan Lake caters to the style-conscious guest with its digitally and socially connected facilities and offerings. Inspired by local culture and natural surroundings, the design successfully tackles the challenge of aligning with Aloft’s trendy, fashionable brand while making its home in between a high-tech industrial park on one side and a stunning landscape on the other. The shape of sails on the nearby lake is visually translated into the hotel’s façade, and the building is oriented such that guests benefit from breathtaking views of Dongguan’s “mist rain” and accompanying rainbows. Aloft Dongguan Songshan Lake’s interiors are modern, fashion-forward and colourful, with urban-inspired guest rooms, state-of-the-art conference spaces and dynamic social and dining venues.
The project stands out due to its energetic yet simplified approach to design and an emphasis on social spaces that aligns with the target audience’s preferences. Additionally, today’s travellers are increasingly concerned about a hotel’s sustainability practices: a recent survey estimates that 52% of global travellers are likely to choose a hotel and destination based on its social or environmental impact in 2015.
On both fronts, the design offers measurable benefits thanks to RTKL’s Performance-Driven DesignSM strategy, an integrated design process committed to advancing innovation and pushing beyond accepted standards of sustainability through open-source research, analysis and tangible metrics. For Aloft Dongguan Songshan Lake, that meant taking into consideration the environmental impact of all design decisions, including materials and resources, energy usage and heat reduction.