With its ultimate Savile Row address, refurbishing and modernising the historical 18th-century Gieves & Hawkes flagship store was challenging. The original architecture of the building needed to be respected, whilst at the same time reflect the history of the brand, which has spanned over a century.
The store’s lighting not only spotlights the beautiful merchandise, but it also showcases the impressive architectural aspects of the building. Gieves & Hawkes was keen to respect the history and context of the original building without sacrificing a brilliant, contemporary lighting design. Soraa’s lamps were the perfect fit for Gieves & Hawkes’s unique shop because of their function, versatility and quality. The color quality, in particular, is such that every shade of a garment is visible in its truest form, which is really remarkable from a merchandising perspective. The lamps also create a dramatic environment by highlighting the stone flooring and timber surfaces of the showroom with minimal glare, if the store wants to host an event, the mood of the space can be significantly altered by using the lamps’ dimming feature. The colour rendering gives an accurate light whether it is set at a low level setting for evening events or a daylight setting for normal retail hours. The change in moods running throughout the store was a massive factor in the overall scheme
Soraa’s unique GaN on GaN technology allows its LEDs to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light comes from a very small source resulting in a narrow beam of light from one source. This elegant LED design provides crisp object definition with a single shadow and bright, uniform colors and whites—perfect for making clothes, furniture and architectural elements look their best.