Congratulations to Embraer Executive Jets & Sotto Studios who were the Winners of Private Jet Design – Concept Award in The International Yacht & Aviation Awards 2017

Congratulations to Embraer Executive JetsSotto Studios who were the Winners of the Private Jet Design – Concept Award for The International Yacht & Aviation Awards 2017.

Sotto Studios questioned everything about what organic luxury was and came back with “complicated simplicity”. Luxury should be frictionless, authentic and casual. Sotto Studios looked at how they can leverage more texture, scent and natural materials in an aircraft. Capture the solitude and privacy, the romance of the wide open spaces. And after all, aren’t the skies the last frontier of privacy?
Embraer

Sotto saw an opportunity to really create something elegant, but relaxed. Enter Skyranch One, your escape in the sky. They are designing this concept to respond to the desire to connect with more real materials, and respond to the need to have interchangeable seat cushions allowing you to easily customize them to your taste or comfort. Just release the strap and switch out armrests or add an iPad pouch. They were inspired by the layering of european saddles and came back with the modular seats you see here, surrounded by hand engraved controls, bleached woods, woven leather, inlaid horn, English wool and other rich materials that sooth to the touch. Bring the nature in. Skyranch is a state of mind, so the design can be adapted to a variety of aircraft and is bespoke to the customer. The image below depicts the Skyranch looking its best in Embraer’s Flagship Lineage 1000E.

Sotto Studios

Design should not exist for its own sake, and on Skyranch One they strive to select finishes and design details that tell a composite story every time you encounter them. If it’s in a catalog, it’s not on board. That seamless continuity is what experiential design is all about. From the Bison horn Beer Tap / faucet and inlaid onyx counter that sets off the galley, to the bleached wood and soft mood lighting throughout, the story is there but never gets in the way. The design is driven from the passenger’s preferences, as the seats conform to you and have interchangeable components. It’s about emotion first, and the natural finishes exist to deliver that peaceful, yet casual feeling. SkyRanch is inspired by a story and the details are rampant, yet seamlessly flow from that state of mind.

Sotto Studios

Embraer Executive Jets &  Sotto Studios

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