The complex was inspired by the architecture of the 1960’s, the client brief was to ensure the interiors acknowledged the style of the building and not the cultural vernacular. Via Venetto and 1960’s Madison Avenue became the inspiration. Arabesque elements were omitted in favour of a crisp, 60’s corporate look; a truly international hotel without parallel in Dubai.SRSS Interior Design Studio and its Directors have long experience of designing hotel and residential projects in the Middle East. For the most part, both clients and operators have in the past asked for a strong sense of place with emphasis placed on arabesque patterns and colours with rich colour tones and often highly decorative inlays. The 1960’s corporate look became the benchmark with white stone and extensive use of warm timbers across the spaces providing a backdrop to the mid-modern inspired furnishings and fabrics. 49 sqm Standard guestrooms were lined in grey oak, with the 54 sqm Executive guestrooms in wrapped in a warmed limed oak. In both schemes, subtle polished bronze trim adds additional layers of detail and eclectic period inspired accessories helped to create a truly residential ambiance.SRSS Interior Design Studio have achieved a subtle blending of the iconic and more decorative expectations of the Waldorf Astoria Brand with the client’s wish for a paired back corporate mid modern look. “SRSS’s absorption of the design brief was quick, comprehensive and a most pleasant experience in what for a client is perhaps one of the most frustrating phases of a project. The points of differentiation were well understood and interpreted into a design that stands out subtly in the very busy and noisy design scene of Dubai.” Mr Shehab Gargash Founder & Managing Director, Daman Investments psc.