Design Intervention i.d. have achieved yet more success at the International Design & Architecture Awards 2014, with their Project ‘Jermyn Street Barber Shop’ gaining a spot in the Retail Space category. ‘The brief was to encapsulate the philosophy and prestige of the “Jermyn Street brand and to invoke the luxury and lifestyle of the traditional Gentleman’s club, while at the same time making it relevant to the 21st century business man.
The shop is situated in the heart of Singapore’s Finance and Business district. The client wanted to create a stylish oasis, amongst the abundance of concrete and glass that is the frantic, bustling world of finance. We have used a classic Roman style mural as a backdrop for the consultation area. On a closer inspection, the toga-wearing figures can be seen to be sporting Rayban wayfarers, injecting a sense of fun and humour into a traditional scheme.
The design works to reinforce the “Jermyn Street” brand by conjuring an image of a classic English gentleman’s club. The concept is at once commanding and soothing. Striking enough to encourage the passerby to stop and take a peek inside, yet still inducing a sense of calm, encouraging clients to linger over an espresso or even a glass of scotch. Subtle injections of wit and sharp, crisp colour choice sensure a classic aesthetic without any “stuffy” overtones.