. Tell us a little about your background in design (education, experience, etc)
Massimo Paradisi and Rovena Giorgi founded A2Zen Consulting in 2006 combining Massimo’s 15 years experience in his Italy based studio within his family owned high-end furniture retail business and Rovena’s career in asset portfolio management for high-profile clients. Rovena was educated in Britain and in international schools, she returned to her home country of Italy to complete her studies at the University of Urbino in order to perfect her native language. Massimo has a technical background formed at the Callegari Institute of Interior Design. Massimo’s Italian flair and Rovena’s international and multilingual background were the perfect combination with which to approach the global market. Over the years, the team populated with young Architects from different parts of Europe and together, they have created a distinct and unique luxury residential brand.
.How would you describe your personal interior design style?
We offer our creative service, architectural knowledge and experience to the client, but ultimately we design their home and we strive for each project to be unique in it’s kind and tailor-made to their requirements. We prefer clean, modern lines, light colours and unique, well thought out spaces which are fully functional as well as beautiful.
. Where does your design inspiration come from?
Our inspiration comes from a combination of location, property and client type. We see a floorplan and suddenly the whole scene unfolds there, in our minds. Our main motto is to listen carefully to our clients and capture their essence and needs, all related to the country and nature of the property.
. In what direction do you feel that design is moving towards in a general sense?
Design is definitely moving away from stark minimalism and into an era of texture. It’s all about touching and feeling and the flat surfaces are being replaced with richer ones. In general, there is also a greater awareness of Design across the board and it is being approached by a greater number of individuals.