Name: Alain Ellouz
Company: Atelier Alain Ellouz
Position within company: Owner and Designer
How would you describe your personal interior design style?
I would call it pure, light, zen and minimalistic. There are only two stones that I use: Alabaster and rock crystal. I carve my projects like I would the stones. I then use the light to reveal the secrets of the stones.
Whether I am working on a chandelier, a piece of furniture or an architectural project, knowing the density of the materials, I am guided by their weightlessness and magic feel.
Where does your design inspiration come from?
I draw my inspiration from sculptors such as Brancusi, Henri Moore or Noguci and also from painters like Mondrian or the great Zao WOUKI.
I spend a lot of time in modern art museums and this is where I found a lot of my thoughts and impulses originate.
In what direction do you feel that design is moving towards in a general sense?
In three words: simple, pure and light.
People feel enchanted by everything natural and harmonious in nature.
People also want to feel that they are getting something unique, rare, and precious that nobody else has.
Name five key themes to consider when approaching design in 2015 and beyond.
If you could offer one piece of advice when it comes to product design, what would it be?
Don’t try and do what has already been done. Do look for what will make you unique.
How important are The International Product Design Awards as recognition of talent and achievement?
French art and craftsmanship is renowned worldwide, but too few French artists go abroad. Thanks to The International Product Design Award, I hope our talent and singularity will be better known in English speaking countries.
I see no point in making beautiful work if it stays in the dark!
What projects are you currently working on?
We are currently working on interior décor for the Queen of Saudi Arabia’s palace, which consists of a 45’ (15 meters) alabaster wall and columns lined with backlit rock crystals.
What are your aims and goals for the next twelve months?
I would like to create a showroom in London.
I am also working on my first art exhibition combining stone, light and paintings. This will take place in Paris.
Final thoughts; tell us a little more about yourself
Really, my goal is to be happy and bring peace and harmony.
For years, I have been practicing Buddhist meditation, and it has become a staple in my life.
Every day is a chance for me to bring motivation, joy and constructive work relationship to my team and clients.
Your favorite Holiday destination?
My RV with my family
Your favorite hotel / restaurant / bar?
It is a small 1 star hotel in Toulon, south of France, which is a stone throw from the Mediterranean. I also love all worlds’ foods.
Your favourite book / film / song?
Book: The stone and the sword by Yoshikawa Eiji
Movies: All Woody Allen
Song: “Une robe de cuir” by Léo ferré
Your favourite food and drink?
I love Japanese food and I especially love green and white teas.
Your favorite way to spend an afternoon? (in no more than 25 words)
I would go for a walk in the forest with my family and friends.
If you weren’t a designer, what would you be?
I would probably be a sculpture teacher because I’m all for sharing my passions and nurturing talent in others.