Name: April Russell
Company: April Russell, The Art of Interiors
Position within company: Director and leading designer
Website: www.aprilrussell.com

. Tell us a little about your background in design (education, experience, etc 

Educated at Inchbald School of Design, Sotheby’s and working with Piers Westenholtz were strong educational platforms. Subsequent experiences including interior design projects in Europe and the U.S. with knowledgeable and stimulating clients has been incredibly rewarding. The last twenty five years has been challenging, creative and stimulating which has enabled me the opportunity to design my range of furniture.

. How would you describe your personal interior design style?
Timeless

. Where does your design inspiration come from?
My stylish parents

. In what direction do you feel that design is moving towards in a general sense? 
Less is more with quality

. Name five key themes to consider when approaching design in 2015 and beyond. 
Demand, value, style, originality and quality.

. If you could offer one piece of advice when it comes to product design, what would it be?

Don’t skimp on quality

. How important are The International Product Design Awards as recognition of talent and achievement?

Hugely,  There is nothing more satisfying then  being recognised for hard work and creativity.

. What projects are you currently working on?

A development in St James’s, a large duplex with roof terrace in Chelsea and an apartment in Paris.

. What are your aims and goals for the next twelve months?

To continue expanding my bespoke furniture range including an 18 century  day bed with a modern twist.

. Final thoughts; tell us a little more about yourself
Your most treasured possession?

My Children

Your favourite holiday destination?

Porto Ercole Italy

Your favourite hotel / restaurant / bar?

Mombo Lodge-Botswana, L’Arpege-Paris, Dukes Hotel London for their Matinis

Your favourite book / film / song?

The Colour by Rose Tremain, I thought Spy with Jude Law and Melissa McCarthy was hilarious and Pharrel Williams -Happy is so up beat!

Your favourite food and drink?

Oysters and elderflower cordial with San Pellegrino with loads of ice

Your favourite way to spend an afternoon? (in no more than 25 words) 

It goes without saying that the best time is spent with my family and dogs in the country on a lovely warm afternoon followed by spending an afternoon with knowledgeable dear friends gallery hopping!

If you weren’t a designer, what would you be?

Psychotherapist without a doubt!

Anything else interesting?

Forensic Detective