Jeff Holtgen - Silk Avenue

Designer In Profile: Jeff Holtgen – Director at Silk Avenue

Name: Jeff Holtgen Jeff Holtgen - Silk Avenue

Company: Silk Avenue

Position within company: Director


How would you describe your personal design style?

Myself and my team are not allowed a personal design style!…it is subject to the client or the designers initial vision, which we then take on and develop. This allows each commission to be individual and unpredictable.

Where does your design inspiration come from?

I would say art and nature but really it is anything and everything…and the beauty of social media, Instagram in particular. People are confident in ‘exhibiting’ and documenting their surrounds, which is something we directly encourage and embrace on our website turning their images into carpet design.

Name five key themes to consider when approaching design in 2017 and beyond.

Can I say creativity 5 times!?!?!

If you could offer one piece of advice when it comes to product design, what would it be?

Take time to explore different view points within the design development stage. I normally make sure a team rather than an individual is part of this particular stage of the process, allowing different creative expressions and approaches to be explored – you normally end up with the best result possible! However I do have a great team!

How important are The International Design and Architecture Awards as recognition of talent and achievement?

Extremely important because it acknowledges up and coming new talent.

Final thoughts; tell us a little more about yourself

Your most treasured possession?

My wife!

Your favourite holiday destination?


Your favourite hotel / restaurant? 

Hotel – CONRAD Algarve

Resturant – Beach Blanket Babylon, Notting Hill

Your favourite book / film / song?

Book – Warrior of the Light by Paulo Coelho

Film – Midnight in Paris

Song – Extravaganza by Jamie Foxx

Your favourite food and drink?

Food – Anything Italian

Drink – Martini Bianco

Your favourite way to spend an afternoon?

Playing a round of Golf

If you weren’t a designer, what would you be?

I can’t imagine doing anything else.

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