Name: Badrieh Johari
Company: JHR Interiors Architecture and Design ltd
Position within company: Director
Tell us a little about your background in design (education, experience, etc)
I established my business in February 2011. I studied Interior Design at the American University in Dubai, UAE. Upon graduation, I worked for an interior design company in Dubai working on some prestigious high-end residential projects in the UAE, I then moved to the UK and spent five years working for an architectural practice in the Cotswolds. Using my experience in both fields, I am able to create innovative and stylish designs tailored to every client’s individual need.
How would you describe your personal interior design style?
I think interior design should be timeless especially for private residences. A place where you can find comfort and call it home. With time, you could change the colours and texture of the furnishings to create a new look yet still sits perfectly within the space. Personal taste and characters should also be considered during the design process that is how they make the space unique.
Where does your design inspiration come from?
I travel quite a lot. I always wonder around and experience different culture, which gives me fresh ideas and inspirations. Photography always inspires me when I work on colour schemes especially fashion photography. Antique is another element that gives me inspiration on design as I appreciate the stories behind and so do my clients.
In what direction do you feel that design is moving towards in a general sense?
In principle, I do not believe there are trends in design. Having said that, technology seems to be one of the essential elements that is required to be integrated into any kind of design nowadays.
Name five key themes to consider when approaching design in 2017 and beyond.
Timeless – This is the most important element of all and last forever.
Layering – I always say it is like putting on clothes. If I find something is missing or I have got additional budget, I will put on another layer to help putting things together and enrich the scheme onto next level. Similarly, if I find it is too much after dressing the space, I will look at taking off another layer.
Bold – Be brave to use colours and patterns! They help creating characters to the space.
Proportion – Scale, colour balance and hierarchy etc are the elements to measure the right proportion of space. An elegant interior should have the right balance of everything but not having one extremely dominant than the others.
Architectural Elements – They tell the history of our culture which I always take in into account across all our design projects. They tell the meaning of the story behind.
If you could offer one piece of advice when it comes to interior design schemes, what would it be?
Timeless and Elegant.
How important are The International Design and Architecture Awards as recognition of talent and achievement?
I think it is a noble award that honours and celebrates the design talents for their hard work which is also a platform for us to get together and contribute our very best and share our creativity within the design industry and the next generation.
What projects are you currently working on?
We are currently working on an 8-storey private house in Mayfair which the project value is the highest amongst other projects we have had since we established. We are also completing a high end multi-unit development project in Buckingham Gate, and a commercial project in Merylebone.
What are your aims and goals for the next twelve months?
We are aiming to complete one of our prestige private residential projects in Mayfair in 2018 which is the largest scale project we have been working on so far. Everyone is working so hard to help pushing the deadline yet feeling excited to see it unfold. Apart from it, our offices are expanding and developing our new businesses further to overseas in the new year.
Final thoughts; tell us a little more about yourself
Your favourite hotel / restaurant / bar?
I once stayed at the Amangiri Resort in Utah when I travelled with my husband and it was very impressive by the architectural and interior design which is very different from what you see in most of the capitals around the world, especially when you are staying so close to the nature and away from the concrete blocks in the city. In my spare time when I can get away from my kids, I like having brunches with my girlfriends at The Little House.
Your favourite way to spend an afternoon?
I have 2 adorable little boys and they occupy most of my afternoons on the weekends. Otherwise, I enjoy spending most of my afternoons in our design studio during the week as I can get so much inspiration from my amazing team who have been giving support to the company for long time.