Name: Jonny Horsfield
Company: H2 Yacht Design
Position within company: Owner and Creative Director
. What direction do you feel design is moving towards in general terms?
Clients priorities have changed somewhat with more emphasis on lifestyle and functionality rather than ostentation and statements.
. Name five key themes to consider when approaching design.
- Relaxing ambience
- Functionality and flexibility
- Cost effective solutions
- Maintaining the highest quality
- Exquisite materials
. What projects are you currently working on?
Various motor-yachts from 124m ,77m,55m, 47m,to 30m.
. If you could offer one piece of advice when it comes to design schemes, what would it be?
Always remember this interior is for your client, and let them connect emotionally with the project. Surprise them and push them to create something unique to them.
. A designer’s work is so diverse – how do you manage to hold down a career and a life?
In reality the two cannot be split as you cannot just switch off from one day to the next. To succeed in this industry you need to be 100% committed to staying engaged to the ever moving world of yacht design.
. How important are The International Yacht and Aviation Awards as recognition of talent and achievement?
It is always an honour to be shortlisted for such a recognised award. They rightly highlight to the wider audience the quality and diversity of product emerging constantly from the yacht industry.
. What are your aims and goals for the next twelve months?
To continue to service my clients to the standard they expect as well as challenge my office to keep finding new products, ideas and solutions.
. Final thoughts; tell us a little more about yourself
The car you drive?
BMW M5 and Landrover Defender
Your favourite place to travel to in the world?
For its diversity it has to be USA
Your favourite hotel/ restaurant/ bar?
The wolesley restaurant, London
The place that gives you the most energy?
And the place that enables you to totally relax?