Designer Profile: Mr. Bhuwasit Taweerittanawong Managing Director of Palazzo IA Company Limited

Name: Mr. Bhuwasit Taweerittanawong
Company: Palazzo IA Company Limited
Position within company: Managing Director

Tell us a little about your background in design (education, experience, etc)
I finished my Bachelor degree of Science in Industrial Education and also Master degree in Business Administration. At the same time, I also studied a variety of courses in psychology, architecture and interior design. With multiple backgrounds in education, no wonder I become a person with a broad knowledge in many areas. When I interact with customer, it’s easy for me to understand the deep insight of them, their lifestyle, their characteristic, which are the important guidance for design concept.
From my 20-year design experiences with around 30 big scale-projects, I used to be a freelancer, an employer and now I run my own business, but all are on the interior design path. Each career is a treasured time for me because it provides me an exclusive experience. As a freelancer, I had chances to work with many individual clients and different companies, which sharpened my design skill during my fresh entry level as a designer.
In the meantime, as an employee I could see the bigger picture of working structure in one company and through many training and seminars that the company sent me to, gradually I became a professional designer.
Combine these two elements together it really helped me to be who I am today, a professional chief designer and I can run my business successfully by bringing PalazzoIA to become one of the top interior design in Thailand and step by step in the time being to the world as well.

How would you describe your personal interior design style?
Being open-mind and eager-to-learn about the client, contemporary is my favourite interior design style. Why is contemporary? Because it’s a sweet combination between every piece of style and material together to be in line with any individual own distinctive style. However, when I do interior design, I always stand in the middle between myself and the customer. I try to balance the need of customer and put the piece of my advice from my own style and experience into it as well, which makes my customer whole trusted in my work quality along the way until now.

Where does your design inspiration come from?
My design inspiration mainly comes from each customer whom I work with. I am always excited to see what is new, unique, special inside each of them and how the final masterpiece of design would be. I believe every human being are the most advanced and powerful species on earth and are unique in many ways. Another source of inspiration is from my idols, Mr. Mario Buatta, an American interior decorator and Thai designer Mr. Mathar Bunnag. The way that they work related to interior design is so simple yet deep and critical. I am so appreciated and amazed of that.

In what direction do you feel that design is moving towards in a general sense?
In my opinion the future design will be focused more on how to use cost and time effectively yet environmentally friendly and still able to satisfy the customers need in the standard level. And the design concept is moving towards nature and natural phenomena.

Name five key themes to consider when approaching design in 2020 and beyond.
Style: Simple and not complicated
Space: Efficient utilisation of interior spaces
Material: Reused material to save environment
Colour: Earth tone
Lighting: Maximum utilisation of natural lighting

If you could offer one piece of advice when it comes to interior design schemes, what would it be?
In order to develop one piece of unique, not easy to copy and paste product, first and foremost the designer himself needs to open his heart and mind to understand deeply about the client for instance the need, lifestyle, characteristic, background, career, education. Other important elements should be related to location, culture, time and function.

How important are The International Hotel & Property Awards as recognition of talent and achievement?
Palazzo IA is a local Thai company. Through International Design & Architecture awards, it’s our honour to have the opportunity to expend the brand awareness wider to global exposure since there are over 700 guests attended the awards ceremony and the announcement will be on social media, website and within the design et al magazine. Beside that by winning the International Design & Architecture awards, our company can use the Winners logo to promote our brand to guarantee our masterpiece work skill and expect to build trust from clients.

What projects are you currently working on?
Currently we are working on 2 projects: first project locates in Cambodia, a mansion with classical style around 3,000 square meter and another giant restaurant project in Thailand with 10,000 square meter size.

What are your aims and goals for the next twelve months?
I’m planning to extend my business further to abroad especially neighbouring countries. In the same time, I would like to strengthen the internal quality of working in my company to stand as a leading interior design company in Thailand as it has been currently.

Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession?
Ancient collections such as furniture, frame, pot, etc. from many places around the world. I love to hear the history behind of each piece of those stuff. But if you ask me what my most treasured possession in my life, I would say it’s my family. They are my everything and the reason for everything in my life.
Your favourite holiday destination?
I love to go to remote countryside to get fresh mind and fresh idea as well. Back to basic, the nature treasures a lot of hidden interior design concepts that we can learn and adapt from.
Your favourite hotel, restaurant & bar?
One of my favourite hotels is the Ritz London. It is one of the world’s greatest hotels with such a long social and architectural history over one century.
Your favourite book, film & song?
I love to read all kind of books in order to gain knowledges from every angle. However, my most favourite books are related to new update interior design and psychology.
Your favourite food and drink?
Living healthy, productive and active are my top priority right now. I don’t have a specific menu but I focus mostly on food that doesn’t have high cholesterol and rich in vitamin.
Your favourite way to spend an afternoon?
Frequency I like to spend time in a quiet place which I call “ME-TIME” to concentrate about interior design concept idea and to enrich my creative imagination.
If you weren’t a designer, what would you be?
I think It should be an artist because drawing and painting are my talent and what I love the most.