Name: Naomi Clarke
Company: Naomi Astley Clarke
Position within company: Managing Director
Tell us a little about your background in design…
Following university I studied interior design at the Inchbald School of Design and then worked with various designers over several years. I finally set up on my own around 8 years ago and haven’t looked back!
How would you describe your personal interior design style?
Relaxed, informal, fun, colourful but also smart and calm and considered. Not an easy combination but we make it work.
Where does your design inspiration come from?
I draw inspiration from everywhere I go. Whether it is a particular house or hotel I have stayed in or something I see in a magazine or even in a movie – I am constantly on the look out for inspiration.
In what direction do you feel that design is moving towards in a general sense?
Generally I think the massive and immediate responsibility we have towards the environment is going to guide design. This means, at least in a residential setting, reusing and upcycling where possible. We can no longer justify change for the sake of change in the way that we once could. I think as well as being important this is actually a wonderful challenge and the result will be I think much more eclectic and softer interiors.
Name five key themes to consider when approaching design in 2018 and beyond.
I think the same things that we always need to consider – The Environment, a client’s brief and budget, the ever evolving property market, evolving technology and how rapidly this can change – futureproofing a house is more difficult than ever as the ‘future” comes along more quickly!
If you could offer one piece of advice when it comes to interior design schemes, what would it be?
Trust your instincts
How important are The International Design and Architecture Awards as recognition of talent and achievement?
Very important in an industry where many amateurs pose as professionals it is extremely important that professionals are given credit and recognition wherever possible.
What projects are you currently working on?
We are currently working on 8 projects in London and Norfolk, with some work in Dorset and Wiltshire earmarked for later in the year.
What are your aims and goals for the next twelve months?
Increase capacity by employing more staff and manpower
Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession?
My engagement ring
Your favourite holiday destination?
Mustique and Anglesey
Your favourite hotel, restaurant & bar?
Villa Serbelloni, Lake Como, Eight Over Eight and Annabels
Your favourite book, film & song?
Hamlet, As Good As It Gets, I Guess that’s Why They Call It the Blues
Your favourite food and drink?
Veggie Burger and Dirty Martini
Your favourite way to spend an afternoon?
Sewing embroidery with my children whilst my husband cooks an amazing dinner!
If you weren’t a designer, what would you be?