Designer in Profile – Scarlett Roitman- Marketing Director at E3 Property




Position within company: MARKETING DIRECTOR



                                                                                     Scarlett Roitman & Jarod Smith

Tell us a little about your background (education, experience, etc)

E3 Property was founded by Mark Lenherr in 2002 together with his wife, Scarlett Roitman and their friend and colleague of 22 years, Jarod Smith. All three have lived and worked in Los Angeles where they took much of their inspiration for The Keys.

Mark, who is British, and Scarlett, a Franco-American, grew up in Paris. Mark has his MSc from Imperial College, London and Scarlett received her MA in English Literature from King’s College, London, after completing her BA at Sweet Briar College in Virginia.                  

A multi-disciplined design professional, Jarod has spent the past ten years crafting a ‘best practice’ design approach to all of our projects.  Originally from Wales, he grew up in Canada and has since lived and travelled around the world, drawing on other cultures for design influence and insight. 

Beatrice Hajjar is the head architect for The Keys project. Born in Beirut and of Canadian nationality, she has a Masters Degree in Urban Design from the University of Montréal, Canada. She has been working on projects in Portugal for sixteen years including various housing and public buildings concepts, and has worked with renowned architects D’Arquitectos in Vilamoura and Luisa Pacheco Marques in Lisbon.

How would you describe your personal style?

More is More! We love the exquisite, the luxurious and the audacious.

Where does your inspiration come from?

We’ve created a unique style of contemporary architecture directly inspired by Miami’s Art Deco district, as well as the iconic Trousdale Estates in Beverly Hills, the glamorous Hollywood Regency homes built during the Golden Age of cinema, and the mid-century Palm Springs desert home.

In what direction do you feel that design is moving towards in a general sense?

Interiors are developing a ludic personality: we’re seeing a lot more colour, geometry and fun.

Name five key themes to consider when approaching property development in 2014 and beyond.

Sometimes, the answer to good architecture lies not in the present or future, but in the past. Property development should reflect the way we live in our homes today, be comfortable yet glamorous, respectful of the environment, technologically advanced and yet always possess a timeless quality.

If you could offer one piece of advice when it comes to development projects, what would it be?

Be fearless.

 How important are The International Design and Architecture Awards as recognition of talent and achievement?

We’re extremely proud of The Keys, and to have the ID&A nomination is a great stamp of approval for our team and all of the suppliers and consultants who have worked with us over the last few years.

What are your aims and goals for the next twelve months?

To handover 72 extraordinary homes in The Keys to 72 extremely happy clients!