Designer Profile: Shiree Darley, CEO/Founder – Darley Interior Architectural Design (DIAD)

IMG_2489Name: Shiree Darley
Company: Darley Interior Architectural Design (DIAD)
Position within company: CEO/Founder











. What direction do you feel design is moving towards in general terms?
Definitely environmentally conscious, making use of sustainable materials and energy saving technology but taking cognisance of humanising interiors.

. Name five key themes to consider when approaching design in 2015 and beyond.
We believe that themes are project, client and location specific – it is important to the DIAD team to create a unique sense of place with a theme that has an underlying storyline for each project we design.

. And key trends that we should be aware of?
Technology is advancing rapidly and this needs to be integrated into the Interior Design environment. This includes “intelligent” interactive spaces as well as the use of environmentally friendly, affordable materials that exude quality and longevity.

. What projects are you currently working on?
Dubai International Airport; an exclusive tented camp in the UAE; Private residences and high-end serviced apartments in Kenya; a Boutique Hotel Safari Camp in Kenya; a 5 Star City Hotel in Saudi Arabia; Private Residences in South Africa…with lots more to follow!

. If you could offer one piece of advice when it comes to design schemes, what would it be?
Design with feeling, passion and heart but always keep your head and make sure it works.

. A designer’s work is so diverse – how do you manage to hold down a career and a life?
For DIAD, our careers are our lives, but we share our experiences with our family and friends. Although our team is dedicated and work long hours prioritising client commitments, we all maintain a balance between our home-lives and design.

. How important are The International Yacht and Aviation Awards as recognition of talent and achievement?
Having reviewed these awards over the past few months and the various shortlisted entries, we are so “wowed” with the incredible quality and beautiful, innovative design. DIAD are honoured to be a part of this realm.

. What are your aims and goals for the next twelve months?
To continue producing wonderful interiors for special clients and growing as a Design Team.


. Final thoughts; tell us a little more about yourself

The car you drive?
Classic black convertible Mercedes AMG

Your favourite place to travel to in the world?
The African bush

Your favourite hotel/ restaurant/ bar?
Ristorante La Trinita – a small, intimate mother and daughter run restaurant in Kyalami, South Africa.

The place that gives you the most energy?
In our office working alongside my dynamic team.

And the place that enables you to totally relax?
My stables at home surrounded by my horses and dogs.

Your favourite food and drink?
Grilled salmon and salad with chilled South African Chardonnay.

Anything else interesting?
Be flexible and accommodating whilst still believing in what you feel is right, but never, ever be judgemental.