Virserius Studio

Designer Profile: Therese Virserius, Founder and Principal Designer of Virserius Studio

Name: Therese VirseriusVirserius Studio

Company: Virserius Studio

Position within company: Founder/Principal Designer


Tell us a little about your background in design (education, experience, etc)
I began my career in Shanghai, China, working in business and logistics management for the first IKEA location there. I moved to New York City in 2000, obtained a degree in interior design from NYSID and began working with Jeffrey Beers International, where I worked on several high-profile projects such as Olive restaurant at the Bellagio in Las Vegas, Tabu at MGM in Las Vegas as well as the Hilton in Tokyo. I struck out on my own in 2003, forming Therese Virserius Design and was able to put my personal stamp on projects such as City Center and Bar Vdara in Las Vegas and Hyatt Regency Montreal. TVD rebranded as Virserius Studio in 2013 as we expanded and opened an office in Paris. We work on hotels, restaurants, lounges, meeting and event spaces, but have more recently expanded into the luxury wellness space with the completion of the Exhale Spas in New York City and the Hamptons, as well as The Salt Spa at The Reeds in Stone Harbor, New Jersey.

How would you describe your personal interior design style?
I consider my style to be eclectic, surprising yet warm and welcoming.

Where does your design inspiration come from?
Much of my design inspiration comes from my travel and exploration of different cultures through food, wine, art, language, and local experiences. I also love to walk and be inspired by nature.

 In what direction do you feel that design is moving towards in a general sense?
In general terms, I believe the scale of spaces I see in my travels is getting smaller, more intimate, layered, cosy and warm.

Name five key themes to consider when approaching design in 2020 and beyond.

-The Client

-The Design Narrative


-Target Market

-Location Location Location

If you could offer one piece of advice when it comes to interior design schemes, what would it be?
Listen to the client, but bring your knowledge, understanding and creative instinct.

How important are The International Hotel & Property Awards as recognition of talent and achievement?
The Design Awards are recognized as one of the top industry accolades a firm can received. It’s an honour to be acknowledged for stellar achievement by a jury of peers and leaders.

What projects are you currently working on?
Biltmore Waldorf Astoria (Scottsdale, Arizona), The Ray (South Florida), Marriott Opera (Paris, France), Westin Phoenix (Phoenix, Arizona), Hilton San Jose (San Jose, California)

What are your aims and goals for the next twelve months?
To continue collaborating on projects from concept to completion with ownership and brands and to grow our team.

Final thoughts; tell us a little more about yourself and your daily inspirations:

Your most treasured possession? TIME

Your favourite holiday destination? Italy, especially along the Amalfi coast

Your favourite hotel, restaurant & bar? Hotel: The Hoxton in Paris. Restaurant: Cecconi’s in Soho House

Virserius Studio have been shortlisted for Lobby/Public Areas – Global and Hotel Suite – Americas/Caribbean Award in The International Hotel and Property Awards 2020.

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