DesignLSM were commissioned to design and produce an innovative and modern interior for Smack Deli.
The retail unit is split on two levels. The ground floor operates as the take-away. The interiors for this section are stripped back, creating an open serviceable area allowing for efficient food delivery. The walls have been left bare and painted a striking white to draw the patrons’ focus to the imposing menu – a large black metal sheet, hung on the wall by industrial fish hooks, with magnetic white lettering detailing the sumptuous food offering. The corten steel service counter and the polished concrete flooring complete the stark environment – creating a visual contrast to the luxurious food on offer.
The basement space created its own set of challenges, with low ceilings and a lot of structural steel columns dividing the room it was important for our designers to maximise the feeling of space and light. This was achieved with the creation of hanging tables and up-lighting the room from troughs running along the perimeter of the floor.
Luxury and simplicity were key aspects when considering the design of the fixtures, whilst also trying to visually represent the wit and innovation behind the brand. To this end, we produced a large copper ‘beer bath’ situated prominently within the space – housing beer smothered in crushed ice – and intricate stainless steel bottle trees – housing empty wine bottles waiting to be filled from the adjacent stainless steel wine vats. The use of copper and stainless steel is visually arresting when in contrast to the bare plaster walls whilst the material reflects the light accentuating the sense of being underwater serenaded by majestic Sirens.