24 Savile Row is a piece of art and a tribute to Savile Row’s tailoring heritage. The building is clad in 10,000 hand glazed ceramic tiles and positioned on a decorative sand-cast bronze plinth. Savile Row’s rich character and culture of tailoring is referenced in the building by celebrating the arts and crafts heritage of the local area, synonymous with tailoring traditions. Like a Savile Row suit, EPR Architects knew that the building should be formed of a simple ‘cut’ using the finest materials. Art is integrated into the fabric of the building using a bespoke glazed ceramic tile on the main elevations, a collaboration with renowned ceramic artist Kate Malone.
Crystalline glazes on the tile are effectively three-dimensional and come in four types of differing textures: three white and one black with blue crystals. The tiles reflect and refract daylight, capturing differing moods and subtly changing the appearance and tone of the building, depending on the weather and time of day.
The use of projecting and recessed window treatments addressing Savile Row and Conduit Street, is complemented with dark recessed reveals, providing depth to the façade and enhancing the unique hand glazed elevation. Mayfair’s Conservation area’s natural grain is reflected in the use of ceramic tones within the façade treatment, preserving the historic plot widths that were created in the 1960s, when Savile Row was extended to meet Conduit Street. Contemporary sustainability features resulted in a BREEAM Excellent rating. It is one of the first buildings in London to be entirely LED-lit, also boasting grass and vegetation roof areas complete with terraces The building also uses more than 1,000 sq ft of photovoltaic panelling and a highly efficient VRV cooling system.