Five minutes with … Andrea Asti, COO of In Light

Andrea Asti In Light

Name: Mr. Andrea Asti

Company: In Light Ltd.

Position within company: COO



Tell us a little about your background in design (education, experience, etc)
After graduating high school I did an electrician apprenticeship. Already during my apprenticeship I started with electrical designing and overtook the construction management work. I was fascinated by technologies but also by the influence of light. It was first more a hobby doing lighting schemes for relatives and friends and so I continued doing electrical designing for many years. The key for success is a deep technical knowledge. Therefore I decided to study electrical engineering which I graduated in the year 2000. After this life period I collected experiences as a sales engineer for the Middle East. In March 2005 a dream came true when me and two friends were founding Inca Design Ltd.

Inca Design is specialized in manufacturing modern customized design solutions mostly including backlit stone elements. This was and still is a special challenge for me because each project differs and the light solutions have to match with the natural stone’s appearance as well as with constructional, technical and security aspects. Over the years we fulfilled many different projects all over Europe and due to our special sense for light our customers asked more and more for entire lighting schemes.

For reason of the growing demand and the better targeting Inca Design was outsourcing the light department by founding In Light Ltd in June 2013.


How would you describe your personal interior design style?

Focusing individual needs in combination with the sense for light and a profound knowledge/experience as well as crossing boarders by discovering new light application possibilities.


Where does your design inspiration come from?

From inside (life and work experience/knowledge).


In what direction do you feel that design is moving towards in a general sense?
Personalized, sophisticated and connected design solutions


Name five key themes to consider when approaching design in 2014 and beyond.
Customer wishes and needs, functionality, aesthetic, design topic, life span of a design.


If you could offer one piece of advice when it comes to interior design schemes, what would it be?

Listen carefully to the client’s wishes and needs because it’s the base for a good lighting scheme


How important are The International Design and Architecture Awards as recognition of talent and achievement?
Naturally it would be a great honour receiving this international Design Award. Recognition for my/the company’s work is always balm for our souls.


What projects are you currently working on?

Light concept for mansions at the lake of Geneva
Light concept including backlit Himalaya Salt wall for a Butcher
Light concept for dentist


What are your aims and goals for the next twelve months?
Stay healthy and lucky. To do every day a good job that our customer’s wishes fully get satisfied.


Final thoughts; tell us a little more about yourself

Your most treasured possession? My life


Your favourite holiday destination? Too many beautiful places to name only one.


Your favourite hotel / restaurant / bar? Anywhere I feel comfortable

Your favourite book: Hitchhikers Guide to the Galaxy

Film: The Way
Song: I follow rivers Lykke Li
Your favourite food and drink: Indian dishes, Caipirinha
Your favourite way to spend an afternoon? Riding with my snowboard on powder snow from the top of a mountain.

If you weren’t a designer, what would you be?

Good question. The stars might know it.