Congratulations to HWCD shortlisted for Lobby/Public Area – Global Award in The International Hotel & Property Awards 2019

design et al are delighted to announce that HWCD have been shortlisted for Lobby/Public Area – Global Award in The International Hotel & Property Awards 2019.

The design concept of this project shows the attitude of “recovering the original simplicity from life”. Using the minimalist, mid-century interior style combined with traditional Chinese material and structure. The selection of furniture refers to the Chinese elements yet simplifies the lines and shows the spirit of a craftsman. The biggest challenge for this project how to use modern design techniques to reveal the artistic conception of ancient China; as the Oriental World View is located in Wuhan, China, next to the cradle of Chinese culture – The Yangtze River.


The advantageous location creates a platform for the modern day to trace back to Chinese ancestors. Thus, the inspiration of the project design was to link together the past and present. Since the traditional Chinese architects and interior designers included many heavy, complicated details and the modern-day style emphasizes more on the ‘less is more’ concept; it was a huge challenge for the design team to achieve the ‘past and present look’. In addition, the choice of furniture and the placement of artwork needed to match the atmosphere.


The initial design concept aims to express a unique combination of traditional Chinese design and mid-century design. It was also difficult to keep a high space coherence, while making clear of the design concept and the original intention. The half-open sofa chatting area divides the space and also provides a private chatting area. The bar and rest area is decorated with plenty of modern artworks and sculptures and the design uses floor to ceiling glass windows to bring in natural light, which also balance the spatial atmosphere with the light and shadow. The initial focus was to link together the past and present, which in conclusion was achieved.



Contact Us

If you wish to speak to someone regarding The Design Society

Simply fill in the form below!

    Alternatively, call us on 0044 (0)1244 346347