Inarc Design Hong Kong Ltd have been successfully Shortlisted in the Retail category for the International Design and Architecture Awards 2014 with their project ‘The Levade, The Hong Kong Jockey Club Beijing Clubhouse’.
“Our Client for this project was The Hong Kong Jockey Club, one of the most recognised brand names in Hong Kong and throughout Asia as well as being in the top ranks of international horse racing events.” The Client’s Brief required the complete demolition of an existing art gallery venue which was located in the basement of the clubhouse. The Client’s vision was to relocate the existing Levade retail outlet from the ground floor to the basement floor and to re-develop this designated basement area of approximately 180 square metres into a new quality retail outlet to service the daily needs of the members and their guests.
On arrival, members can immediately see the overall extent of the interior of this retail outlet and are led through a series of framed spaces that display the diverse range of the Club’s branded merchandise including jewellery, watches, handbags, and apparel and household accessories. In order to minimise the potential clash of colours that could develop between the diverse range of the Club’s branded merchandise and a new modern retail interior, we decided to use a neutral, classic palette of colours consisting of black, off-white and several tones of beige and cream.
This design approach then allowed considerable flexibility for the retail staff to display the arrangements of their various coloured merchandise.The combined design effect is a series of multi-layered, semi-transparent cabinets and screens that provide members with ‘pockets’ of privacy in which to inspect the various display items while at the same time still providing views throughout this unique retail space.