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What direction do you feel design is moving towards in general terms?
Design is moving into more 3D on walls and ceilings: an extra third dimension.
Integrated indirect lighting
Organic shapes
What are the key influencing elements at present?
Key influencing elements are mainly coming out of nature & architecture.
What sort of projects are you working on at the moment?
We are working on different projects such as hotels, hip bars, restaurants and also more & more projects for shops.
A designer’s work is so diverse – how do you manage to hold down a career and a life?
A good balance between family and work is important. If you find the balance between those two worlds, it is a very exciting job. My family has always been strongly involved in the job.
Name 5 key essentials for 2013 and beyond.
Create new market opportunities with the designer collection
Find new specifiers
Increase the business with the designer collection
Create a famous top project in 2013 with the designer collection
Being inspired to develop new designer collections in the near future
If you could offer one piece of advice when it comes to product design, what would it be?
Meet the demand of the market.
How important do you feel Design Awards are as recognition of designers talents and achievements?
This give a boost to create new collections.
What are your aims and goals for the next twelve months?
To distribute at least 5000 exlusive designer books in the market.
Final thoughts; tell us a little more about yourself
– The car you drive? BMW Touring
– Your favourite place to travel to in the world? New York
– Your favourite hotel/ restaurant/ bar? Banyan Tree /Rock-Fort in Bruges/Ostend Queen
– The place that gives you the most energy? The sea
– And the place that enables you to totally relax? The beach
– Your favourite food and drink? Asian food
– Anything else interesting? Passion for decoration and travelling
To see who else has made the shortlist of the design et al International Product Design Awards click here
To view more collections from the Ulf Moritz for Orac Decor collection click here