Laurence Taillieu, Design Director for Orac Decor takes five minutes to talk to us

For more information on how to enter the design et al International Product Design Awards contact us
Ora Decor have collaborated with Ulf Mortiz for a stunning new wallcovering collection for 2013. This collection won over the
design et al panel, earning the ‘Ulf Mortitz for Orac Decor’ collection a place on the 2013 shortlist.Orac decor
Here their Design Director, Laurence Taillieu takes five minutes to talk to us about the direction of design.
Laurence TaillieuPosition within company:
Design DirectorWebsite:


What direction do you feel design is moving towards in general terms?

Design is moving into more 3D on walls and ceilings: an extra third dimension.

Integrated indirect lighting

Organic shapes


What are the key influencing elements at present?

Key influencing elements are mainly coming out of nature & architecture.


What sort of projects are you working on at the moment?

We are working on different projects such as hotels, hip bars, restaurants and also more & more projects for shops.


A designer’s work is so diverse – how do you manage to hold down a career and a life?

A good balance between family and work is important.  If you find the balance between those two worlds, it is a very exciting job. My family has always been strongly involved in the job.


 Name 5 key essentials for 2013 and beyond.

Create new market opportunities with the designer collection

Find new specifiers

Increase the business with the designer collection

Create a famous top project in 2013 with the designer collection

Being inspired to develop new designer collections in the near future


If you could offer one piece of advice when it comes to product design, what would it be?

Meet the demand of the market.


 How important do you feel Design Awards are as recognition of designers talents and achievements?

This give a boost to create new collections.


 What are your aims and goals for the next twelve months?

To distribute at least 5000 exlusive designer books in the market.


Final thoughts; tell us a little more about yourself

–       The car you drive? BMW Touring

–       Your favourite place to travel to in the world? New York

–       Your favourite hotel/ restaurant/ bar? Banyan Tree /Rock-Fort in Bruges/Ostend Queen

–       The place that gives you the most energy? The sea

–       And the place that enables you to totally relax? The beach

–       Your favourite food and drink? Asian food

–       Anything else interesting? Passion for decoration and travelling

To see who else has made the shortlist of the design et al International Product Design Awards click here

To view more collections from the Ulf Moritz for Orac Decor collection click here