Natural Elements Flooring Shortlisted In the International Product Design Awards 2015

design et al are delighted to announce that Natural Elemnents Flooring will compete for the Flooring Award in the International Product Design Awards 2015.

Natural Elements Flooring prides itself on creating the perfect foundation, backdrop or starting point to any scheme and the Serenity range of carpets is a classic example of the way in which the company supports its specifier and consumer clients.
Serenity is the most popular in a range of four leading faux silk carpets composed of a mixture of nylon and other technical fibres. To the touch it is incredibly soft and tactile and feels just like a pure silk carpet, yet as a product it is incredibly versatile and hard wearing.

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As the nation reignited its love of carpet, Serenity was created in response to a demand for a more luxurious and elegant yet practical floor covering, that would emulate the look of a high end hotel or residential interior. Developed and produced in Italy by master craftsmen, Serenity has become one of the most popular carpets commissioned by interior designers and architects.

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The beauty of it as a product lies in its make up. The fibres used look and feel like pure silk, dyed to a range of nine neutral based colours, which alter in appearance as the light changes. Its versatility as a product means that it can be used as room flooring, rugs and runners and will flexibly work with traditional, period or contemporary interiors.

Natural Elements Flooring source the finest natural and technical materials to ensure that the customer experience is one of pure luxury. Comfortable and extremely durable, Serenity is leading the way in the future of carpets. A perfect illusionist.