Designer in Profile: Alessandro Lusito, Architect at Studio Insign

Name: Alessandro LusitoStudio Insign

Company: Studio Insign

Position within company: Architect


Tell us a little about your background in design (education, experience, etc)

 After I finished highschool in Italy, I came to Romania and studied architecture at Ion Mincu University of Architecture and Urban Planning. I worked as a freelancer in Romania and then moved to Rome, where I continued working in this field. I worked on a large number of projects, including residentials, hotels, offices and restorations.

I joined Studio Insign in 2013 and since then I have worked on many great projects, such as Novotel, Qreator and also a church in Romania.

 How would you describe your personal interior design style?

My personal style is rather eclectic. I like the feeling of a neoclassical home, with light and neutral hues.

 Where does your design inspiration come from?

I think that every place has its own spirit, every home I visit gives me a certain feeling. I always pay attention to that feeling when I am creating the interior design. Also, the people who live or work there have a special vibe. This is where my inspiration comes from: places and people.

 In what direction do you feel that design is moving towards in a general sense?

Interior design is a field that will never stop growing. I think that more and more people nowadays are starting to give it the credit it deserves. They understand the importance of a good and unique design, tailored to their needs and preferences.

Name five key themes to consider when approaching design in 2018 and beyond.

Smart interactive technologies

Metallic inserts

Exotic prints

Rich moody colours

Eco elements

If you could offer one piece of advice when it comes to interior design schemes, what would it be?

Always pay attention to your clients. Try to understand how they see themselves living or working in that place. Also, treat every interior design scheme like a work of art. Be aware of proportions, colours and accents.

 How important are The International Hotel & Property Awards as recognition of talent and achievement?

I think that being shortlisted at The International Hotel & Property Awards is a great opportunity to showcase our project and to get international recognition.

 What projects are you currently working on?

We have lots of projects in progress. One of them is a beautiful hotel in Romania which we are very excited about. Another interesting one is a wine mansion and we are also working on a couple of historical buildings.

 What are your aims and goals for the next twelve months?

Our main goal this year is to grow as a company as much as we can. We want to expand our team with new specialists and we are hoping to diversify our portofolio of designs as much as we can.

Final thoughts; tell us a little more about yourself and your daily inspirations:

 Your most treasured possession?

My most trasured possession is my newborn daughter.

 Your favourite holiday destination?

My favourite holiday destination is Brindisi, in southern Italy, which is also my home!

Your favourite hotel, restaurant & bar?

My favourite hotel is one which I had the opportunity to make the interior design for. The same goes for the restaurant and bar.

 Your favourite book, film & song?

My favourite book is The Da Vinci Code, by Dan Brown. My favourite film is La vita è bella and my favourite song is Thinking out loud by Ed Sheeran (which was also my wedding song).

 Your favourite food and drink?

My favourite food is baked pasta and my favourite drink is Negroamaro wine.

 Your favourite way to spend an afternoon?

My favourite way to spend an afternoon is taking a walk in the park with my family.

If you weren’t a designer, what would you be?

I would definitely be a chef!

 Anything else interesting?

I love cooking and I am really good at it. I like experimenting with new ingredients and combinations. 

Studio Insign