In Profile: Chiara Enrico, Founder of Misha Milano

Misha Wallcoverings have been shortlisted for the Wallcovering Award in The International Yacht & Aviation Awards. Project Designer for Header Image: Tiziana Vercellesi. Read more about Chiara Enrico, Founder and Managing Director of Misha Milano below:

Name: Chiara EnricoMisha

Company: Misha Milano

Position within company: Founder & Managing Director

Website: www.mishawallcoverings.com

Tell us a little about your background in design
From 1988-1994 Chiara studied Architecture in Italy and the Netherlands and Graduated from Milano, Politecnico. From 1992 to 2005, Chiara worked as an architect and interior designer in Italy and China;. In 2007, she founded Misha Wallcoverings.

How would you describe your personal design style?
I would describe my personal design style as timeless – inspired by different cultures throughout the world.

Where does your design inspiration come from?
My design inspiration comes from Chinese and Asian traditional paintings,  such as 1800’s veduta paintings about journeys around the world, any colour, texture and fantasy that is uncommon to my culture.

In what direction do you feel that design is moving towards in a general sense?
Design now is not only focused on the product, but mostly on the capacity of creating an experience, a mood and an atmosphere.

Name five key themes to consider when approaching design in 2020 and beyond.

If you could offer one piece of advice when it comes to design schemes, what would it be?
Have strong ideas first, when the concept is clear it’s easy to shape it afterwards, to make your customer dream.

How important are The International Yacht & Aviation Awards?
A worldwide reference for lux, style and technology

What projects are you currently working on?
A Wallcovering project for a Palace in Doha.

What are your aims and goals for the next twelve months?
Work side by side with our customers’ request, our creative team and our craftsmen to create new projects. Always the most challenging time!

Final thoughts; tell us a little more about yourself and your daily inspirations:

Your most treasured possession?
My books of art and architecture

Your favourite holiday destination?
A Greek island

Your favourite hotel, restaurant & bar?
I like Boutique hotels; M on the Bund in Shanghai.

Your favourite book, film & song?
June Wang – Wild Swans/ Elisabeth / The Dark side of the Moon

Your favourite food and drink?
Risotto/ champagne

Your favourite way to spend an afternoon?
Going to an art exhibition, a yoga lesson

If you weren’t a designer, what would you be?
A singer

Anything else interesting?
I love skiing, I love travelling, I love to taste new experiences, new flavours, I love my relationships.

Misha Wallcoverings have been shortlisted for the Wallcovering Award in The International Yacht & Aviation Awards.

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