In Profile: Gregory Powley-Lynch of Natural Elements Flooring

Natural Elements Flooring have been shortlisted for the design et al International Product Design Awards 2014.

Name: Gregory Powley-LynchGreg Lynch Photo croppped
Company: Natural Elements Flooring
Position within company: Operations Director and Product Development

Tell us a little about your background in design
Starting off in my early years as a floor layer I have seen many fantastic design projects, this where my passion spurned from and has grown with me to this day with my role at Natural Elements Flooring.

How would you describe your personal interior design style?

I like to be a little unique, from daring to bold.  Art plays a major part but it’s also nice to take certain aspects and ideas from others and add your own personal touch.

Where does your design inspiration come from?
I like to use my other interests and hobbies as inspiration for my designs from photography to old vinyl record covers there is something in every room of my home that has a sense of my lifestyle inside

In what direction do you feel that design is moving towards in a general sense?

Design has become a major industry in recent years from TV to the Internet there is always something new and capturing, now days a school leaver wanting to be in the interior design industry is not a rare thing. And in that sense I see this as an ever expanding culture.

Name five key themes to consider when approaching design in 2014 and beyond.

Creativity, Brightness, Inspiration, Texture & Vision

If you could offer one piece of advice when it comes to product design, what would it be?

To think of the future, a snooker player always thinks 3 shots ahead and that’s how I like to be when thinking of new products.

How important are The International Product Design Awards as recognition of talent and achievement?

It’s a great way of getting yourself heard in the industry. If you have something to show then flaunt it. There are many fantastic projects out there that need the recognition and it is a great way to let real talent shine.

What projects are you currently working on?

Now that would be telling…The element of surprise is what captures the hearts. Let’s just say we have some exciting things happening in the coming months.

What are your aims and goals for the next twelve months?

To really get our name heard in the industry, there is nothing more satisfying when people talk about your products in a positive way

Final thoughts; tell us a little more about yourself

Your most treasured possession?

My Linn Sondek (Record Player) and rare record collection, I really couldn’t live without them

Your favourite holiday destination?

Out of all the places I have been, I am in love with Bruges the most. It really is like a fairy-tale

Your favourite hotel / restaurant / bar?

Le Boudon Blanc in Mayfair, It has such an amazing atmosphere and fantastic food to match

Your favourite book / film / song?

Book: American Psycho
Film: Pulp Fiction or Monty Pythons Holy Grail.. Cant Choose
Song: Time by Pink Floyd

Your favourite food and drink?

As a keen chef I can be easily pleased with most foods. But anything with lamb and I am sold.
My favourite drink is real ale and I like to try the different local brew where ever I go.

Your favourite way to spend an afternoon?

Either watching my favourite football team or hunting for things at market places. Depends on what afternoon it is.

If you weren’t a designer, what would you be?

A photographer or Chef