In Profile: Reg Honeybul – Concept2Group



   Name: Reg Honeybul

   Company: Concept2Group

   Position within company: Managing Director




. My Background

Fully qualified Building Engineer

In Construction Industry for 33 years (since I left school).


. Personal Style

Would describe my style as flexible. I look at each development in its own

context, surroundings, neighbourhood, target market etc; and then design and

plan accordingly.


.Where does your inspiration come from?

My inspiration comes from my initial ‘feel’ when I first visit the site. Also

important to keep up to date with latest trends and innovations.


.  In what direction do you feel that design is moving towards in a general sense?

Design is moving forward in a positive manner. Developers realise that since the

recession, they have to put more effort into their designs and finishes

which is good for the end user.


.Name five key themes to consider when approaching property development in 2014 and beyond.

a) Custom build will become a viable option to having a new home built in the uK

with all the risks associated with property development removed

b) Take advantage of Investor confidence and increase in domestic purchasers

c) Avoid flood risk areas!!

d) Know your area and your target market

e) Sustainable Design


.  If you could offer one piece of advice when it comes to development projects, what would it be?

You make your money on the way in, not the way out, ie; negotiate the right

price for the purchase of land.


. How important are The International Design and Architecture Awards as recognition of talent and achievement?

Very important and keeps everybody ‘on their toes’. Also for smaller companies,

Property Development can be an insular experience so recognition of ones achievements

can only be a positive thing.


.What projects are you currently working on?

Detached home in a private road in Kingswood, Surrey

Two detached homes in a 0.6 acre plot in Pamber Heath, Hampshire

Two detached homes in a 1 1⁄2 acre plot in Binfield, Berkshire

Various other sites currently going through planning


. What are your aims and goals for the next twelve months?

In addition to increasing the number of our own developments, promoting Custom Build

as a viable alternative to building your own home in the UK


Your most treasured possession? My health

Your favourite holiday destination?  Haven’t found it yet – so plenty more holidays!!

Your favourite hotel ?  Favourite Hotel – Chedi Club Hotel, Bali,

Favourite restaurant/bar ?– Watersplash Café in Kingswood (many a site

meeting held here with delicious food and the best coffee!!)

Your favourite book / film / song?

Book – Roy Grace series by Peter James

Film– The Matrix

Song – What is Life – George Harrison

Your favourite food and drink? Can’t beat a good roast dinner!!

Your favourite way to spend an afternoon?  Listening to music, playing drums or gardening

If you weren’t a designer, what would you be? Professional Drummer