Congratulations to Alfred Johnson, winner of the Table Award in The International Product Design Award 2014

Alfred Johnson successfully won the Table category with MEDUSA.  This bespoke biomorphic dining table pays homage to Greek mythology whilst infusing super-modern biomorphic language.

Table - Medusa (1) (Custom)

Based on a request by a client for a one of kind dining table, Medusa evolved from a sketch and was developed into interconnecting fluid lines that combined the biomorphic integrity of its presence practical use. With the ever intertwining fluid shapes, each perspective of Medusa gives a new depth to its form. Manufactured in medium density fibre with a double layer of fibreglass exterior, it can be customised in colour to meet the client’s requirement. The key aspect of Medusa is its unique approach towards enhancing the dining experience and pushing the boundary between art and everyday life. Medusa as a product that has elevated the approach to furniture and modern living.

Table - Medusa (2) (Custom) (2)

The venture towards biomorphic original design intent for the Medusa Dining Table shows the translation of almost surreal conceptual language into art inspired products. ID&A awards are a platform that pays tribute to original design intent across various sectors within the industry. Encouraging talent from various parts of the globe, it is a medium that ensures true design language is recognised and honoured.”