Genius Loci Pte Ltd will compete for the Retail Space Award in the International Design & Architecture Awards 2014. Sally Koeswanto Boutique in Jakarta, Indonesia is a contrast against the common shopping mall retail wing.
The Boutique reflects the bold and strong creative vision of this celebrity fashion designer with daring, bold, clever and inspiring collections.
The approach was not to design another boutique, and therefore contrasting elements of stone and greenery were used. The reflective floor creates a reflective sheet like walking on water. The stark hush stone elements were tamed by steel mesh which forms the back drop for the designer’s photography sessions.
A customised sofa piece that was hand painted by a local artist dons the retail shop front, while a full Vertical grass wall was used to introduce some playfulness and colour.
