Soho House Design


Congratulations to Soho House Design shortlisted with The Ned for Hotel Over 200 Rooms – Europe Award in The International Hotel and Property Awards 2018

design et al are delighted to announce that Soho House Design have been shortlisted with The Ned for Hotel Over 200 Rooms – Europe Award in The International Hotel and Property Awards 2018.

In 2012, London-based Soho House & Co and New York’s Sydell Group joined forces to create The Ned in the heart of the City of London. Having discovered the former Midland Bank building, designed by architect Sir Edwin ‘Ned’ Lutyens in 1924, founder Nick Jones immediately fell in love with the 29,450 square meter space. The Ned houses ten restaurants, 252 bedrooms and ‘Ned’s Club’ – where members can access a rooftop pool, gym, spa, and Vault bar. Faded glamour and 1930’s were the starting point for the interior design. The brief was to do justice to Lutyen’s incredible vision but to bring warmth, atmosphere, and luxury to the grand building. The design was inspired by the attention to detail of the great ships and trains of the era, such as the SS Normandie and The Orient Express. It was important for the interiors to feel naturally layered and like a hazy memory of the past and not a re-creation.

Soho House Design

The design team started the development of the public areas with the space that was to become Millie’s, developing a visual language that acted as a benchmark for all the other public areas.  The rose, dirt-mint and raisin colour scheme of Millie’s was developed exclusively to work with the beautiful 30-foot verdite, marquetried columns that puncture the space. Inspired by the main lounge of the SS Normandie to create seating groups that emphasize intimacy in a grand space. All new joinery within the ground floor would intersect with Lutyen’s masterful columns, walnut screens and stone panelling and had to be designed and fabricated with enough detail and heft to sit adjacent to such impressive architecture. Soho House Design had to fill in layers of texture and furniture at the human scale to make the space hospitable, welcoming, and comfortable.

Soho House Design

Behind a 20 tonne, two-meter-wide vault door, the Vault Bar and Lounge is dominated by 3,800 of the Midland Banks original stainless steel safe deposit boxes. The design brief was to create a hide away in the heart of the hotel. The vault is made up of three chambers, two are clad with the steel safe deposit boxes and the third was a concrete vault space that was clad with Pippy oak burl veneer and walnut leather to make the space feel more intimate and warm. A steel panelled basement room with severe geometry would typically feel very cold, so the space was balanced with velvet furnishings and soft lighting, to make it feel like a warm space where members could spend extended amounts of time.

Soho House Design

The 252 bedrooms are each designed to represent the hierarchy of a 1930’s bank. A cosy bedroom reflects the sort of place where a mail clerk might live and has a warm feel with Victorian style floral wallpaper and brass beds and a stand out piece, such as a mahogany drum table with leather top. The medium rooms are flashier, with matching Art Deco furniture and pieces that might have been purchased with a junior bankers first bonus. The large bedrooms would have been occupied by a director and are furnished with grand four poster beds and rich fabrics. Huge amounts of vintage pieces were sourced for the guest rooms to add a layer of authenticity and warmth, including mirrors, side tables, slipper chair, ceramics and decorative objects.

Soho House Design

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